This is another assignment from my Packaging Design class. For this project we were asked to develop the packaging and visual identity for a new beverage product that would be coming to the market. I chose to target adults between the ages of 25 and 40, who are concerned with healthy living, being active, and prefer to eat organic or unprocessed foods (when convenient). Lulu Tea is pure, unsweetened iced tea, made from real tea. It would be sold in grocery store, corner stores, cafeterias, and restaurants etc. and would be positioned as a healthy alternative to pops, and other sweetened beverages.
