Category Archives: Design

Bloom is a hypo­thet­i­cal apparel line con­sist­ing of cot­ton basics for women, includ­ing under­wear, socks, bras, tee-shirts, and ban­deaus. My goal in devel­op­ing the pack­ag­ing and brand­ing for Bloom was to add some fun and whim­sey to cot­ton basics, and to … Con­tinue read­ing →

This is another assign­ment from my Pack­ag­ing Design class. For this project we were asked to develop the pack­ag­ing and visual iden­tity for a new bev­er­age prod­uct that would be com­ing to the mar­ket. I chose to tar­get adults between … Con­tinue read­ing →

I devel­oped Vita Pet Nutri­tion as a hypo­thet­i­cal private-label brand for the pet sup­ply store Tisol. I wanted to rep­re­sent ele­ments of Tisol’s cur­rent brand­ing and to develop a prod­uct that would encom­pass the company’s core val­ues. The Vita brand … Con­tinue read­ing →