Monthly Archives: August 2011

Bloom is a hypo­thet­i­cal apparel line con­sist­ing of cot­ton basics for women, includ­ing under­wear, socks, bras, tee-shirts, and ban­deaus. My goal in devel­op­ing the pack­ag­ing and brand­ing for Bloom was to add some fun and whim­sey to cot­ton basics, and to … Con­tinue read­ing →